Coach on the Couch: Hannah Is Social
Welcome to Coach on the Couch; the series where I interview a coach with an interesting niche or back story in order to help your own coaching biz grow.
I delve into:
why and how they set up their coaching business
how they've grown it
how they found their niche
what marketing techniques have got them where they are today
We also cover the highs and lows of running a coaching business. This week, I was joined by the awesome Hannah O'Donoghue Hobbs, a social media coach who runs her business under the name of Hannah is Social.
In just under a year (officially after being furloughed in April 2020), she has created an amazing coaching business. Starting off as a hobby, it soon become a major side hustle. Hannah, 29, juggles motherhood, a part-time marketing job and her coaching business.
From running bespoke social media courses on Zoom for The Body Shop, to managing social channels from rock stars to plumbers and canine fertility experts, Hannah is on a trajectory for coaching success.
She is also a total babe and shares my love for Oasis (8 mins 35 seconds in, Hannah drops the bomb that she runs a social account for a former member of Oasis! I died). A bonus ball.
Let's jump right in to the life of a social media coach:
What she offers
Hannah offers social media strategy, social media management, social media workshops and copywriting services to small business owners. She has a range of packages on her website and also is a speaker for events, YouTube channels and podcasts.
This is a month-long course, guiding people through the process of creating a kick-ass presence on Instagram. Attendees also receive a free Instagram audit, a range of social tools, a Slack group for homework assignments as well as a live weekly group call for up to 15 people.
How she got started
Hannah did a load of social audits and content plans for free, just because she enjoyed it, at the very beginning of her business. After a while, the penny dropped and she then realised 'this could be an actual thing'.
She then set up shop with a handful of clients, which she got through word of mouth and referrals. Also, whilst she was on maternity leave, Hannah reached out to a friend that owned a PR agency and began working on the some senior accounts.
Starting off in Cheshire and Manchester, she is now working with clients in London, across the UK and even has a client in Miami. But Hannah loves working with local businesses the most - where she can make a huge impact.
Some of her social media tips for growing coaching businesses:
Hashtag research can be super easy, just set aside an hour and use Instagram to drill down your research. You can search by location, sector or topic
The number of followers is usually a vanity metric - it is better to have 100 engaged followers, who buy from you and act as your ambassadors than 10,000 followers who don't care who you are
Don't wait for things to be perfect
Define your tone of voice and what your niche is within your sector before you start
Use really clear content pillars - such as sales posts, behind the scenes, personal things, about the team (it's about the people, after all) to build out a content plan
Setting up a 'members' area on Facebook is always a good idea if you are coach, so your clients can network and support each other
Other Facebook groups are also great for generating discovery calls/new biz if you are posting things that add value in the groups. For example, Hannah uses regional business Facebook groups that focus on Manchester to get leads
Collaborating with other coaches or partners to run courses can provide added benefits to clients, as well as being fun to offer education as a duo or trio
PR - it's super easy to generate free PR for your coaching business. Hannah uses the Facebook group 'Lightbulb' that puts entrepreneurs in touch with journalists for £5 a month. Hannah has secured interviews with The Telegraph and BBC News as a result of being in this group, commenting on the rise of medical influencers on TikTok
Post every day, but make sure you take a day off, for example on a Sunday
Don't forget to sell
"Sometimes it's a bit cringe to sell but you have to put yourself forward on social media for this, as well as providing tips". Hannah Is Social
Where she wants to go
Hannah has got a really sexy little coaching business. Over time, the plan is to expand her management services and social media coaching courses. Her 'out there' goal is to host a social media workshop at Manchester City FC - mainly to impress her dad!
You can check out Hannah is Social using the links below:
As usual, you can contact me with the follow deets:
And here's the vid:
I hope you enjoyed the interview, please leave a comment on what you thought of our chat below. Thanks, babes. xx
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